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Our Story

Formed in 2012 in Philadelphia, GRIT is a celebration of talent, determination, and perseverance. We believe in individual choices regardless of mainstream influences.

Our roots began with developing custom art for skateboard decks and apparel, but we soon realized that GRIT is a bigger part of the American spirit.

GRIT is everywhere: it is where we work; it is what we do every day; it is the obstacles we overcome; it is our desire to never quit.

Our mission is to create unique, stimulating artwork that inspires. Whatever motivates you and keeps you pushing forward is what GRIT represents.

Grit values strength, integrity, and resolve.  We consistently strive for the finest result in the apparel and gear we offer to our customers, because we are gritty… just like you.